Great copywriting doesn’t just sound good—it’s about getting results.
If your website, sales pages, or social media posts aren’t turning readers into buyers, it’s time to take a closer look at your messaging.
In this episode of The Soulful CEO Path, host Kristin Constable sits down with Samantha from Nomad Copy, a conversion-focused copywriter with a background in sales, to break down why most copywriting fails—and how to fix it. They uncover the biggest mistakes entrepreneurs make when writing copy and share actionable strategies to help you craft messaging that builds trust, sells with integrity, and positions you as an authority.
If you’re a coach, consultant, or industry expert who wants copy that feels aligned and actually converts, this is for you.
The Biggest Copywriting Mistakes (and What to Do Instead)
Most entrepreneurs aren’t natural copywriters. They start their business because they’re amazing at what they do—not because they know how to write high-converting sales pages. That’s why it’s no surprise that many business owners make the same copywriting mistakes. Here are the biggest ones:
1. You’re Making It About You, Not the Client
This is the most common mistake: writing from your perspective instead of the client’s. Entrepreneurs often say things like:
- “I’ve been a coach for 10 years and I help people get results.”
- “I’ve developed a unique method to transform your business.”
The problem? People don’t care about you. They care about what you can do for them.
Make your ideal client the hero of the story. Instead of saying, “I help people get results,” reframe it to speak directly to them:
💡 “Imagine waking up every morning with a clear plan for growing your business—without the overwhelm. That’s exactly what my coaching helps you do.”
Great copy isn’t about proving your expertise. It’s about clearly showing how you can solve the reader’s problem.
2. You’re Trying to Be Clever Instead of Clear
A lot of entrepreneurs try to make their copy sound “creative” or “unique,” but in doing so, they sacrifice clarity.
Listen To These Examples:
- “Unlock your inner magic with our signature offer.”
- “Elevate your vision and amplify your impact.”
These lines might sound good, but they don’t actually say anyting?
The cardinal rule: Be clear first, clever second. Instead of fluffy, vague statements, say exactly what your offer does:
“A 90-day business coaching program that helps you launch and sell your first high-ticket offer.”
When people instantly understand what you do, they’re far more likely to take action.
3. You’re Stuck in Pain Points Instead of Painting a Solution
For years, marketers were taught that hitting on pain points is the best way to sell. While understanding your audience’s struggles is important, leaning too heavily on pain-based copy can repel the very clients you want.
- “Are you tired of feeling stuck, overwhelmed, and frustrated with your business?”
- “You’re struggling because you don’t have the right strategy, and it’s costing you money every day.”
Here’s the problem: When copy stays in the pain, it attracts people who want to stay in the pain—not people who are ready to take action. Shift from pain-focused marketing to pleasure-focused marketing. Instead of just talking about what’s wrong, paint a picture of what’s possible.
💡 “What if you had a business model that worked for you—one that gave you freedom, flexibility, and the revenue you deserve?”
When people can see themselves in the solution, they’re more likely to buy.
How to Write Copy That Converts: A Step-by-Step Approach
Here’s a simple but powerful framework to improve any sales page, email, or website copy.
Step 1: Identify the Problem (But Don’t Dwell on It)
Start by addressing the challenge your ideal client is facing—but keep it brief. You want them to feel seen, not stuck.
Don’t do this: “You’re overwhelmed, exhausted, and stuck in a cycle of never making enough money.”
Instead, do this: “Right now, you’re juggling too many things, and it feels like there’s never enough time to focus on growth.”
Step 2: Show the Solution in Action
Rather than just saying you have the solution, show them what life looks like after working with you.
Don’t do this: “My coaching helps you build a better business.”
Instead do this: “With my framework, you’ll finally have a business model that feels aligned, attracts high-quality clients, and gives you the freedom you started your business for.”
Make it tangible. Help them see what’s possible.
Step 3: Give a Clear Call to Action
Too many sales pages end with a vague CTA like:
“Click here to learn more.”
“Let’s work together.”
A strong CTA reminds the reader what they gain by taking action.
“Apply now to create your first $10k+ offer with a proven, step-by-step system.”
Make your CTA specific and focused on results.
Selling with Integrity: Ethical Copy That Builds Trust
The days of fear-based marketing, false scarcity, or manipulation are over. The old-school approach of “act now or you’ll fail” is no longer effective—buyers are too smart for that.
Instead, ethical copywriting is having it’s day in the sun.
Ethical copywriting:
- Builds trust through transparency.
- Focuses on empowerment, not pressure.
- Helps clients make confident buying decisions.
If you want long-term success, your copy should reflect your values, mission, and commitment to serving your audience.
Final Thoughts: Write Copy That Feels Good and Sells
If your copy isn’t converting, don’t panic—ethical conversion copywriting is a skill that can be learned and refined.
By shifting your messaging to focus on your client, prioritize clarity, and paint a picture of the transformation, you’ll create sales pages, emails, and website copy that feels aligned and actually works.
Want to improve your copy today? Try this:
- Take a piece of copy from your website or sales page.
- Ask: Is this clear, client-focused, and results-driven?
- Rewrite one section to reflect these principles.
For deeper insights, listen to the full episode of The Soulful CEO Path with Samantha from Nomad Copy.
🎧 Listen to the full episode here:
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