There’s something I’ve never publicly admitted before.

When Season 2 of The Soulful CEO Podcast wrapped and I was heading to Mexico with my family for Christmas, I went to turn on my out of office — and realized I hadn’t turned it on in two years. Not because I forgot. The last time was Costa Rica for my 40th birthday. Two years before that.

I sat with that for a moment. Because even in all the genuine joy my work brings me, I hadn’t once given myself full permission to unplug. Not really. And I think a lot of us are living in that same gap — loving what we do, but somewhere along the way letting that love become a reason to never fully stop.

So I stopped. Properly.

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Mexico, Presence, and the Thoughts That Are Actually Yours

My partner Ryan and I went phone-free for the trip. I borrowed an old digital camera from my nephew so I wouldn’t even be tempted by my phone. And I want to tell you — if you haven’t done that in a while, it is extraordinary.

What surprised me most wasn’t the rest. It was the quality of thought that dropped in when there was finally space for it. When you’re not constantly being pulled toward someone else’s content, someone else’s ask, someone else’s timeline — you start to hear yourself again. You start to notice what’s actually yours.

That’s what those two weeks gave me. And I came home unwilling to fill that space back up with noise.

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A New Home, A New Chapter

When we got back from Mexico, life moved fast. Ryan and I bought our first house — on the Sunshine Coast in BC. Ocean view, mountains, beach access, a pace that feels worlds away from the city even though it’s only a 40-minute ferry ride.

The first week I was there, I was on the stairs making tea and looked up to see a pod of orcas swimming by. That’s the kind of place this is.

And when I walked into that space for the first time as ours, something shifted in me. I felt this deep, almost primal urge to nest. To actually be here. To learn the neighborhood, meet people in person, explore what was right outside my door. I hadn’t felt that in years — probably because apartments in the city don’t exactly call you to explore.

So I made a decision. I wasn’t going to bring busy into this chapter. I wasn’t going to fill this new life with the same frantic energy I’d outgrown. I was going to move differently — and see what unfolded from there.

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What the Stillness Actually Built

Here’s what I want to be clear about: stepping back wasn’t a retreat. It wasn’t burnout recovery. It wasn’t losing the thread of my business or questioning the work. It was an intentional season of depth — and it produced the most significant results of my career to date.

In the middle of that quieter season, I sold and locked in my biggest private client package ever. A year-long engagement on a project I’m genuinely excited to talk more about as it comes to life. The kind of work I used to package for corporate clients in my leadership development consultancy — brought into my private client world for the first time.

The irony isn’t lost on me. The season where I posted the least produced the most.

That’s not a coincidence. It’s a signal worth paying attention to.

I also bought a Jeep Wrangler — which sounds unrelated until you understand that I drove a 2014 Jetta with a dent in the side for the last few years and genuinely didn’t see the point of upgrading. The city didn’t require it. But this life — backcountry snowshoeing, camping, weekend adventures — does. The Jeep wasn’t a car purchase. It was a declaration that I was actually going to live the life I kept saying I wanted.

When something is in service of a real vision, the decision is easy. That’s true for vehicles. And it’s true for business.

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What Three Months Taught Me About Building a Business

I came back to the mic with three things I can’t stop thinking about.

Creativity comes from overflow, not force. There’s a version of building a business — of creating content, of showing up — that runs on depletion. You’re posting because you’re supposed to. You’re producing because the algorithm requires consistency. You’re creating from the bottom of the cup. And then there’s what happens when you actually let the cup fill. The ideas come differently. The work feels different. This post, this season, this new chapter — all of it is coming from overflow. I think you can feel the difference when something is.

Depth is a strategy. We’re living in an era obsessed with volume. More content, more reach, more clients, more scalability. And I’m not interested in building that way. My time is going to be spent with a handful of private clients and a group of women inside my Legacy Builders mastermind — going deep, doing rich work, creating results that actually speak. The scalable assets, the podcast, the content — those exist to bring the right people into my world. But my time? My time goes deep.

There’s a difference between chasing fame and being known. Chasing fame is a hamster wheel — all stages, all podcasts, all the things, all the time, in pursuit of attention. Being known is something different. It’s an internal push. It’s being so genuinely compelled by your own work that you can’t not share it. It requires visibility — but it comes from a completely different place. That distinction is what Season 3 is built around.

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What’s Coming in Season 3

This season of the Soulful CEO Podcast is going to look different. We’re doing a mix of solocasts, expert conversations, and something new: live coaching demos, where you’ll watch me work through real frameworks with real people in real time.

The guests coming in this season are people doing substantive work at the intersection of brand positioning, buyer psychology, and wealth — conversations designed around what you need to know, not around showcasing whoever’s on the mic.

And the solocasts are going where I haven’t gone before — into the frameworks and concepts that are most underserved in the coaching and consulting space right now. The stuff that doesn’t make for a trending reel but actually changes how you build.

The anchor for all of it is one question: how do we create legacy-level businesses that contribute to a life that is itself a legacy? Not hustle at all costs. Not the soft life. The intersection — ambitious and grounded, visionary and present, building something that lasts without losing yourself in the process.

That’s the work. And it’s going to be a season worth showing up for.

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The Category of One Series — Starting April 8th

To kick off Season 3, I’m opening something I’ve been thinking about building for a long time.

It’s called the Category of One Series, and it’s happening inside KNOWN — my private community — over 10 consecutive days, one episode per day, starting April 8th.

We’re going deep on: what it actually takes to own the bigness of your vision (including the shadow side nobody talks about), creating a brand idea your ideal clients instantly see themselves in, carving out a category so specific that competition becomes irrelevant, why the information era is dead and what the depth economy demands instead, building a cohesive body of work without feeling boxed in, defining a methodology that is distinctly and undeniably yours, and designing legacy-level offers that outlast any single launch.

Ten days. One episode per day. For coaches, consultants, and industry experts who are ready to stop being the best-kept secret in their space.

If that’s you, come join us. The link is below.

→ Join the Category of One Series inside KNOWN: https://soulfulceo.co/known

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Season 3 is here. And I’ve never been more ready.